Luke Faccini is founder at The Sponge, a branding agency that specialises in helping second generation businesses rebrand with purpose. He was born and raised in Sydney, and now lives in Brisbane.

Since starting his professional brand design journey in 1999, he has helped thousands of people put their brands on the map. He foolheartedly started his own business right out of college and has learned what it takes to grow a business.

While beginning as a trained graphic designer, the entrepreneurial leap took him on a path of transformation. He experienced firsthand the impact that purpose and values have in business, and the connection to brand story.

Having had a purpose moment that transformed his outlook on business, The Sponge obtained B Corp certification in Jan 2017. Luke is a firm believer that business can and should be a force for good. His purpose is to “Help Good Businesses Become Better Brands.” By all means necessary! Including a book, consulting, and helping to grow the GoodNorth good business community.