South Pole is excited to invite you to the launch of our latest research report:
Convincing or confusing? A study into which sustainability claims Australians believe and trust (and which they don’t)
Sustainability claims are everywhere, on packaging, across websites and in reports, but are they helping companies build trust with their audience or just adding to the confusion?
This report explores:
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Which sustainability terms consumers understand and misunderstand
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What builds trust and what breaks it
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Which terms are falling flat or doing harm
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Where different messages resonate best (on-pack, POS, comms, reports)
We engaged independent researchers who spoke to over 2,000 Australians from urban, regional, and rural areas across four generations, asking them what sustainability terms mean to them, what they trust, and what makes them more likely to buy.
Join us for the exclusive launch event where we’ll dive into the findings, hear from industry leaders (who’ve already seen the report) and explore what the findings mean for your brand, your messaging, and the future of sustainability communications.
Our expert panellists include:
- Erika Martin, Head of Sustainability, Country Road Group
- Minja Podvorac, Sustainability Relationships, Opal
- Meg San Miguel, Managing Consultant, Impact Communications, South Pole
Tara Oakley, Regional Director of Oceania at South Pole will be moderating the session where these expert speakers will share their perspectives on what the report findings mean for brands, messaging strategies, and the future of sustainability communications.
Event Details:
Date: August 27th
Time: 5:30-8:00pm
Location: Melbourne (Hub Flinders, 180 Flinders Street)
RSVP here
We’d love for you to be part of this important conversation - we hope to see you there!