SXSW Sydney EOI: Activation collaboration call out!

Call out: Marketing opportunity to collaborate to showcase innovation, impact, and diversity of the B Corp Movement at SXSW Sydney

Are you interested in participating in a B Corp activation at South by South West (SXSW) Sydney in October 2024?

This is a message for the person in your team who takes care of your B Corp marketing - if that’s not you, please pass it on!

Two of your fellow B Corps, Compass Studio and Frank Wild have collaborated with B Lab and SXSW organisers to present an exciting (and reduced-rate) opportunity to build B Corp brand awareness at the upcoming SXSW Tech and Innovation Expo from 16-19 October at ICC, Sydney.

We are seeking six B Corps through an Expression of Interest process to participate in each creating a two day exhibition within the B Corp activation. The theme will be The Future of Better Business and be designed to showcase the impact, innovation and diversity of the B Corp movement.

Key industries this may be of interest to: marketing and advertising, technology, creative industries, education, and financial services.

If you are interested in being involved, please express your interest here.

More Information:

Key details:

  • Festival Dates: 14-20 October
  • Tech & Innovation Expo Dates: Wednesday 16 to Saturday 19 October
  • The opportunity: 6 x B Corp Brands to exhibit for two days each within the expo across four 3mx3m spaces alongside B Lab.
  • Investment: $8800 per B Corp exhibitor, plus additional bump-in and resourcing costs (TBC but will be minimised as much as possible)
  • Audience: Tens of thousands of professionals and millions via PR and Marketing, across a range of industries. Top industries include marketing and advertising, technology, creative industries, education, and financial services. The full prospectus for the event is here.

The event organisers are looking for an urgent response and we are keen to secure good locations in the impact zone of the expo. If you’re interested, please complete the EOI as soon as possible to be considered.

B Lab will determine the final participants who best reflect the theme and diversity, and will respond to all EOIs. B Lab may also be able to offer pop-up promotions or other exposure opportunities so if you are interested in supporting the event but cannot contribute the required budget, please complete the EOI form and indicate your preferences.

We look forward to hearing from you very soon!

The B Lab team