On Thursday August 1st, Silver Lining with Bank Australia picked up the Mumbrella Award for Sustainable Practices. This was the result of a sustained marketing campaign called Put Your Money Where it Matters.
The campaign was delivered by four B Corps.
Bank Australia
Silver Lining
Alchemy One
Good&Proper
As a collective, we followed the steps recommended by Ad Net Zero monitoring our emissions from production to media delivery. The static PVC skins from our last outdoor campaign were repurposed into solarised sheets for Sustain and Greening Australia, to keep the soil warm and weed-free for their respective farms.
See the campaign here.