Hello everyone,
Have you heard that B Lab Australia & Aotearoa New Zealand is leading a new national media campaign to build B Corp awareness amongst the wider public?
This multi-channel campaign, set to launch in February in Australia and later next year in NZ, features a distinctive and emotive TV commercial named ‘So Long, Fat Cats’. To learn more about the campaign, a summary outline of the campaign opportunity is here.
You’re invited to be part of this moment, and we are relying on our B Corp community to help co-fund the media campaign and reach as many people as possible. Your contribution, no matter the size, will help us amplify B Corp brand awareness, and inspire more people to buy from a better business or join our growing global B Corp movement. Pledges are due in by Wednesday 18 Dec at 12PM AEDT to confirm the campaign will go ahead in February.
More than 20 B Corps have already pledged support, including Australian Ethical, Danone ANZ, Swisse Wellness, Beyond Bank, Unilever ANZ, The Sussan Group and many more.
B Lab is holding the creative closely in preparation for launch, but you can reach out to community@bcorporation.com.au to request a password protected link to view the creative.
Thank you for your interest and support.
In community,
Angie Farrugia
Director Communications & Engagement
B Lab AANZ