New Zealand’s first B Corp retail activation launches in New World

Excited about this collaboration! :grinning:

Shopping consciously is getting a little easier for the growing number of Kiwis eager to ‘buy better’, with the launch of New Zealand’s first-ever, nationwide B Corp retail activation, courtesy of Unilever New Zealand and Foodstuffs New Zealand, the co-operative behind the nation’s New World stores.

Taking place in 130 New World stores across the country, the activation will shine a light on the value of B Corp certification, and its role in enabling Kiwi consumers to make more informed decisions at the shelf. It comes as recent data reveals that more than half of New Zealand respondents (51 percent) plan to pay more attention to the environmental impact of what they consume. However, 55% of respondents said misleading information and confusion were key barriers to shopping more sustainably.

Managing Director for Unilever New Zealand, Cam Heath said, "We know Kiwis have great intentions when it comes to shopping consciously but it can be difficult to determine which products are better choices when it’s time to fill up the trolley. With this activation, we’re making buying better that little bit more straightforward, accessible and affordable.”

The retail activation features in-aisle and digital marketing that directs shoppers to a selection of products that are made by Certified B Corp Unilever, including Persil, Surf, Continental, TRESemmé, and Radox, with discounts of up to 50%.

The B Corp retail activation rolls out across select New World stores nationwide from Monday 27 May and runs until Sunday 23 June. Find out more about Unilever ANZ and its B Corp certification here.

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