Becoming a B Corp, ways of detailing ROI

Hi all,
I work for a specialist recruitment agency and I am responsible for the Sustainability and Environmental practice here. I have completed the impact assessment and on first review we have 80+ points and the business is keen to pursue certification, however I am pitching this to the board and want to ensure that I gain approval at the first time of asking.
I was hoping you could provide me with some insight into how best to demonstrate ROI from becoming B Corp Certified?
Any advice would be appreciated.

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Hi @TimBarraclough Welcome to the community! Great to hear you’re on the journey to certification.

There was a recent discussion about B Consultants about data & evidence. Here are some of the links they shared. I’ve not had a chance to read them all yet but they come as recommended sources!

The reasons companies certify include:

  • Protecting your mission and legacy
  • Attracting and retaining employees
  • Join a global movement
  • Benchmark and improve performance
  • Competitive advantage
  • Attract capital

As a B Consultant (and owner of two B Corps) I personally think the values alignment really needs to be there. If you go into with a direct “whats in it for me” it may not deliver. It’s about what’s best for people, planet and prosperity and the shared wins that come from that. But I understand you may need some punchier stats for the Board, so I hope the links above help!