Marketing & communications in the B Corp community

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Today we hosted a Marketing & Communications workshop with Compass Studio to talk about the industry’s hurdles, share best practices, and hear about trends in the digital marketing.

Some of the questions that were posed:

  • What are the biggest challenges that you see the B Corp community faces in terms of communicating their USP or point-of-difference?
  • What would you like to see more of the B Corp community doing online or in their external media efforts?
  • How can we support each other as a community through marketing?

Some helpful resources were shared :

Intrepid Travel open sourced its ethical marketing playbook.

Compass Studio’s ebook, THE BUSINESS OF GOOD BUSINESS: How to market for impact and connect with consciously minded audiences.

If you missed it, here is the presentation that started the session.

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Hi Kira @Kiraday ,
Just wondering if you have a recording of this session available? I had to miss it live and now finally have some time to catch up!
I’ve checked out the links and presentation you’ve linked, just keen to hear a recording if it’s available.
Thanks,
Trudi

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Hi @trudi.saul This one was from B Corp Month 2022 but we’ll do a dig through the archives! Stay tuned!

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Oh sorry @Kiraday there was a session in April of this year that I missed I thought this post was related to that, sorry! don’t worry about digging for a recording, but I will def check out these slides and resources in this post :blush: thank you! Trudi