Today we hosted a Marketing & Communications workshop with Compass Studio to talk about the industry’s hurdles, share best practices, and hear about trends in the digital marketing.
Some of the questions that were posed:
- What are the biggest challenges that you see the B Corp community faces in terms of communicating their USP or point-of-difference?
- What would you like to see more of the B Corp community doing online or in their external media efforts?
- How can we support each other as a community through marketing?
Some helpful resources were shared :
Intrepid Travel open sourced its ethical marketing playbook.
Compass Studio’s ebook, THE BUSINESS OF GOOD BUSINESS: How to market for impact and connect with consciously minded audiences.
If you missed it, here is the presentation that started the session.