Purposeful Marketing - avoiding the traps of purpose washing

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Thanks to everyone who joined our webinar today on the topic of Purposeful Marketing.
Here’s a link to a pre-reading on the topic that we shared with participants.

During the workshop we broke into groups to ideate a set of principles that B Corps might use to ensure we market purposefully, rather than contribute to the erosion of trust in business. We’ll be consolidating these suggestions into an artefact which will be shared with the community, so keep an eye out for that in the coming weeks.

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Thanks so much @DanielleDuell. It was a fantastic session and I really enjoyed hearing from other B Corps on the social issues they had aligned with and how they had approached it.

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Thanks for joining us today @larahkennedy. I’m glad you enjoyed the session and wish you well in your purposeful marketing efforts :slightly_smiling_face:

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